Explore the Best Personal Training Business Selections Today

Now in a revised, expanded, and upgraded edition, Ignite the Fire is the highly practical approach to personal training already relied on by thousands of trainers worldwide.

Repeatedly called one of the "best books for personal trainers", it provides a clear road map teaching you how to become a personal trainer, to getting a personal trainer certification, to building your career from the bottom up so you can build a clientele, your reputation, and income.

Have you ever wanted to know the best, high-integrity techniques to get more clients, run a fitness business, or have a solid system for selling personal training?

You're not alone. For years Jon's been asked these questions so he read, watched, researched, and interviewed the best in the world to compile Ignite the Fire. This powerful book for certified personal trainers will show you how to:

• Find, market to, and sell your ideal client while seamlessly dealing with objections
• Build amazing workouts for beginners
• Deal with difficult client types
• Develop multiple income streams while maintaining your reputation

Ignite the Fire provides a clear road map to building your career from the bottom up so you can build a clientele, your reputation, and income.

Running a personal training business is not easy. From marketing and sales to budgets, staffing, and clientele issues there is much to consider. Getting it right takes time—time that you would probably rather spend improving your clients’ fitness and wellness. The Business of Personal Training walks you through the business-based side of personal training while teaching you the valuable skills you’ll need to start, build, and grow your business. Whether you are a personal trainer working for a fitness facility, an independent contractor, or the owner of a personal training business, you will benefit from the practical business guidelines and tools presented in this book.

Divided into two main parts, The Business of Personal Training will first give you an understanding of the various roles open to you and the expectations in each. The second part will lead you through key business concepts designed to grow your business. You’ll learn how to structure your business, plan for startup expenses and financing, and get the right staff in place. You’ll find critical information on marketing and promoting the services you offer, effectively selling and generating revenue, driving referral business and customer loyalty, and expanding and diversifying your business. Two appendixes offer sample templates and forms:

• Nine business plan templates: cover letter, executive summary, business or company description, market analysis and demographics, competitive analysis, management plan, financial plan, capital required, and marketing plan

• Seven personal trainer–client forms: PAR-Q+, personal wellness profile, physician’s clearance, informed consent and release, assessment recording form, cleaning checklist, and facility and equipment maintenance log

As an added bonus, a companion web resource provides the templates and forms in an electronic format so you can customize them as needed. A third appendix provides a list of business resources.

There is no need to be overwhelmed with all that goes into running your personal training business successfully. The Business of Personal Training is a comprehensive, digestible, and applicable resource that will take your business to the next level, giving you more time for what’s most important.

Earn continuing education credits/units! A continuing education course and exam that uses this book is also available. It may be purchased separately or as part of a package that includes all the course materials and exam.

Nearly 20 years ago, Jason Grossman was living on the streets of Perth, Western Australia as a heroin addict. After overdosing for the third time, he realised it was time to turn his life around.

What took him off the streets and literally saved his life was Personal Training (PT). He soon became a Personal Trainer and within months was the busiest professional on the West Australian PT scene.

Jason spent nearly a decade as a 6-figure rental trainer before realising he wanted more--to be more and to help more. So, he launched his first health and wellness company and built it to 7-figures in only eighteen months.

Following a diagnosis of glandular fever and chronic fatigue, Jason switched to working full-time online for the past six years. In this time, he has built a multi-million-dollar-a-year fitness company, including a coaching business assisting fitness entrepreneurs in eleven countries to build their incomes to 6- and 7-figures.

After eighteen years in the making and 400 hours of writing and preparation, Jason is excited to launch this book which offers a step-by-step business plan and guide to build from zero to 6-figures then 7-figures in your fitness venture. Learn about sales, marketing, systems, tracking and so much more.

Bonus features include a plan to build a successful studio, an online fitness business, a boot camp business, a semi-private PT Business, and even how to optimise your psychology for success.

Jason is passionate about this industry and it pains him to see 80% of Personal Trainers struggling to make a $1000 gross a week and hardly surviving in business; or on the other hand, watching "successful" trainers book themselves solid, hang in there for five to ten years, and then burn out.

There is a better way. It really is possible to build a business that supports the lifestyle you dream of for you and your family. And that is exactly what this book is about: creating a large fitness business that allows you to pursue your passion for helping people while you also create your dream lifestyle.

Your Dreams are Possible...